At Common Ground, we help organisations turn sustainability from an operational function into a creative, commercial, and cultural force.

We sit at the intersection of impact and imagination – translating complex strategies into credible storytelling, cross-functional activation, and meaningful impact.

We believe that sustainability cannot thrive in isolation. It needs integration. It needs imagination. It needs Common Ground.

Our mission

To unlock the creative, commercial, and cultural power of sustainability by connecting strategy with storytelling – and turning internal alignment into external impact.

Our vision

A world where sustainability is a shared language – embedded into how organisations think, act, and communicate.

We bring together

Sustainability & Communications
Credibility & Creativity
Impact & Commercial Edge
Internal Capability & Engagement
Trust & Integrity

Why we exist

Sustainability deserves better stories. Impact needs integration. Creative comms without credibility? Just noise. And credible comms without creativity? A missed opportunity.

We speak the language of sustainability. And marketing. And sales. And leadership.

We know how to navigate internal dynamics, build bridges between teams, and create messaging and programs that work across functions.